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Who we are.

Merkletrees is home to some of the industries most experienced
Web3 & blockchain practitioners, innovators, consultants and educators.


Anson Zeall

Co-founder, Managing Partner

Anson is the Co-founder and managing partner of MerkleTrees overseeing policy and international blockchain consultancy work.

Anson was the co-founder of CoinPip, Singapore's first Silicon Valley VC-backed blackchain remittance company.

He is the Emeritus Chairman of ACCESS, Singapore’s most influential Cryptocurrency and Blockchain Industry Association. He is also the co-founder and former Chair of IDAXA, the global voice for the world's virtual asset associations and service providers; formed during the 2019 G20 Summit in Osaka, Japan.


Alvin Neo

Co-founder, Executive Director

Alvin is the Co-founder of and Executive Director at MerkleTrees overseeing technology and blockchain consultancy and project advisory and implementation.

With over two decades of experience in technology space and a blockchain user and implementor since it’s inception, Alvin is a much sought-after expert in the field with a demonstrated history in creating innovative products and applications in the blockchain space.

Alvin serves as a technical advisor to ACCESS Node, the for-profit arm of Association of Crypto Currency Enterprises and Start-ups Singapore (ACCESS), the country’s foremost Cryptocurrency and Blockchain Industry Association. He is also technology advisor at IDAXA Services, the services arm of the International Digital Asset Exchange Association (IDAXA).


Gabriel Tan

Co-founder, Director

Gabriel is the Co-founder of and Director at MerkleTrees involved in technology and blockchain consultancy, project advisory and implementation

Gabriel is a PMI certified project manager who is fluent with system analysis and design. He is cross disciplined in .NET development and has handled projects ranging from logistic system builds for Small Medium Enterprises (SME) to multi-vendor global projects for multinational corporations


Cherie Tseng


Cherie is a Director at MerkleTrees. She oversees training matters, the curation and construction of curriculum and programmes. Her training interests includes curriculum and pedagogy design, digital humanism and capacity building.

She has been active in the the capacity building space for over two decades and has worked with a myriad of local and regional organisations from both the public and private sector.

Cherie has spent the last ten years in the Fintech space; specifically card issuance technology, transaction security and digital customer engagement. She assuages her secret inner Sci-fi geek soul by getting involved in A.I. and smart glasses.

She is also on the advisory council of Rosyth School and Eunoia Junior College; and serve as board member of The Halogen Foundation. She co-stewards and is an editor at The Birthday Collective, a not-for-profit that creates, holds space and facilitates conversations that seeks to move Singapore forward.

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